“Multi-platform” is today’s media buzzword. Computer games spawn feature films. TV programmes launch music careers. Social networks form the new hubs for boutique video content. How does a media industry that traditionally recruited and trained along clearly demarcated and segmented channels find the talent to develop the ideas of tomorrow? From now on they may [...]
27
Mar
Calling time on IE6? Call time on Internet Explorer
How is it that one of the world’s largest global corporations seems to spend its life playing catch up or making excuses for why its second best. What has Microsoft done of any significance over the last ten years? Its OS is second best to Apple; its browsers third rate behind Firefox, Chrome and Safari. [...]
15
Mar
Oh dear another brand thinks it can “own” a social network
Another week and another piece of research saying that UK marketers don’t get social marketing. Well is it any wonder. Marketing either as an art or science has been built upon barging in or interrupting since it was first conceived and delivered by the Mad Men in the 1960s. It is quite an admission that [...]
04
Feb
Facebook’s five but show me the money
Facebook may be the second most popular site in the UK but is the second most valuable?
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