Or so thinks Chris Anderson. In his new book the future of radical price -  so well precised in the July issue of Wired -  there is a healthy dose of skepticism that free is the optimal price point. As with his ground breaking theory of the Long Tail, undoubtedly there are categories where his model fits well and others where it is totally inappropriate. Not sure if manufacturers can give away a motor car for free then hope to claw back a return from a cut of the fuel sales. This is exactly how he applies his Free model to music. » Read more: The best things in life are free