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	<title>the green field &#187; multi-platform</title>
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		<title>Wanted again: 16 of the brightest new entrants for multi-channel content production</title>
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		<pubDate>Mon, 14 Sep 2009 20:39:19 +0000</pubDate>
		<dc:creator>andrew thomas</dc:creator>
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		<category><![CDATA[cross-platform]]></category>
		<category><![CDATA[graduate training]]></category>
		<category><![CDATA[multi-platform]]></category>
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&#8220;Multi-platform&#8221; is today&#8217;s media buzzword.  Computer games spawn feature films.  TV programmes launch music careers. Social networks form the new hubs for boutique video content.  How does a media industry that traditionally recruited and trained along clearly demarcated and segmented channels find the talent to develop the ideas of tomorrow?
Northern Lights is a four-week programme [...]]]></description>
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		<title>Wanted: The brightest new multi-platform talent in the North West</title>
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		<pubDate>Thu, 02 Apr 2009 09:41:19 +0000</pubDate>
		<dc:creator>andrew thomas</dc:creator>
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From now on they may be [...]]]></description>
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