“Multi-platform” is today’s media buzzword. Computer games spawn feature films. TV programmes launch music careers. Social networks form the new hubs for boutique video content. How does a media industry that traditionally recruited and trained along clearly demarcated and segmented channels find the talent to develop the ideas of tomorrow? Northern Lights is a four-week [...]
14
Sep
12
Jul
The best things in life are free
Or so thinks Chris Anderson. In his new book the future of radical price - so well precised in the July issue of Wired - there is a healthy dose of skepticism that free is the optimal price point. As with his ground breaking theory of the Long Tail, undoubtedly there are categories where his [...]
04
May
The iPhone’s days are numbered are they?
So because Bill Gates came along and snatched Apple’s innovation in terms of the mouse and resigned the Mac to a bit part player in the personal computer market, some commentators believe the same will be true with smartphones. And people get paid to communicate such opinions. What drivel. Hello. That is so twentieth century [...]
02
Apr
Wanted: The brightest new multi-platform talent in the North West
“Multi-platform” is today’s media buzzword. Computer games spawn feature films. TV programmes launch music careers. Social networks form the new hubs for boutique video content. How does a media industry that traditionally recruited and trained along clearly demarcated and segmented channels find the talent to develop the ideas of tomorrow? From now on they may [...]
27
Mar
Calling time on IE6? Call time on Internet Explorer
How is it that one of the world’s largest global corporations seems to spend its life playing catch up or making excuses for why its second best. What has Microsoft done of any significance over the last ten years? Its OS is second best to Apple; its browsers third rate behind Firefox, Chrome and Safari. [...]
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