Andrew up until the end of 2008 was an Executive Director at Bounty and part of the management team that sold the business to the publicly listed Canadian company Kaboose for £70 million.

Andrew’s commercial experience extends back over twenty years having joined the advertising agency BMP in London in the late eighties, after completing five years as a captain in the British Army. He spent most of his agency time working for McCann-Erickson in London and Manchester in a succession of account management, planning and business development roles on brands such as Black & Decker, Gillette, Clarks, Unilever and Philips.

He founded McCann’s UK Network digital operation in Manchester in 1999 and was responsible for helping brands such as Sainsbury’s Bank, Thomson Holidays and Magnet migrate their marketing spend online and develop significant digital propositions. He ran the McCann-i operation until 2004 when he left to join Pavilion Communications as Managing Director – now part of the Hasgrove Group – until he joined Bounty in 2005.

In addition to running the green field, Andrew is a Media Development Professional with Vision and Media and an Associate Coach working with Winning Pitch on the Northwest Regional Development Agency’s High Growth Programme. He has run a number of programmes for the creative and digital sector including Northern Lights – a multi-platform digital bootcamp and The Fast Company Programme an investor readiness programme with Pembridge Associates.

He is a non-executive director of Fudge the digital agency and Chillingo the UK’s leading mobile games publisher. He is a member of the British Association for Psychological Type, and a qualified Myers Briggs Type Indicator (MBTI) and DiSC practitioner.