Andrew is an experienced commercial marketer with significant digital expertise. As a strategic advisor, business coach and mentor he has worked with companies from start-up to conglomerate, across a number of verticals providing support to achieve high growth.
Andrew’s marketing experience extends back over thirty years having joined BMP DDB in London in the late eighties, after completing five years as a captain in the Army. He spent most of career working at the global advertising agency McCann-Erickson in London and Manchester.
Joining the management team at ECI Ventures backed Bounty Group in 2005, he played a key role in developing the digital offering, culminating in the business sale to the publicly listed Canadian company Kaboose. On leaving Bounty at the end of 2008 Andrew established himself as a digital transformation coach, with the aim of helping individuals and organisations thrive in the digital economy.
As a growth expert on the Goldman Sachs 10,000 Small Businesses Programme run by Oxford University he coaches entrepreneurs planning for high growth.
As a trainer for The Google Digital Academy he facilitates Google’s Brand Activation Labs, part of the company’s Digital Marketing Transformation Programme, designed to to enable clients to shape their brand and businesses with a consumer-centric and digital-first mindset.
Andrew has a Post Graduate Diploma in Executive Coaching and Leadership Mentoring (PG Dip). He is also a qualified Myers Briggs Type Indicator (MBTI®), FIRO-B® and DiSC® practitioner.
Andrew’s passion is road cycling and he built and sold a “side-desk” cycling accessories business in early 2018.
Specialties: Digital strategy and transformation; business model and value proposition design; leadership and management development.